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Devilish Digit Derails Data

Recently I bought a brand new car. About time too, as for many years I had worked with auto manufacturers and advised them on how they should treat new car buyers to ensure they stayed happy and loyal. It was now my turn.

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It seems that there’s a lot more to like than not to like on Facebook. Well that seems to be the view held by the massive 1 billion active users, of which 400 million log on to Facebook every day.  Details »

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4 ways we write what your customers want to read

Often, a lot goes into getting a communication to look great and show up in the right places.

But, as Lara Bingle’s dire TV ratings clearly illustrate, being attractive and everywhere is pointless if you haven’t anything worthwhile to say. Here’s how CUBED ensures customers actually care about what’s in your next marketing piece. Details »

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Mike Chuter opens up with AdNews

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Thank you – OurNews from AdNews

A special thank you to all our wonderful clients for their ongoing support and commitment.  Details »

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Lessons for marketers from the US election.

Now that the PM has announced we are going to the polls on September 14, no doubt both sides of politics will review the US campaign to see what they could learn. I also think there were valuable learnings for marketers as well. Details »

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Turning a government mandate into customer retention

This DM showed EnergyAustralia’s business customers how switching to energy efficient downlights could be a real ‘highlight’ in terms of saving. Simply taking up the Government offer of free or subsidised lighting upgrades could potentially save customers over $1,986 in energy costs over 3 years.

 

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When I got to ask the Prime Minister for $35 million

I’ve just got back from a visit to Canberra with my dad and 100 other Australian kids who have Type 1 diabetes.  We went there to ask the Government for $35 million to fund research to help find a cure for Type 1 diabetes, a JDRF event called Kids in the House.

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A new side of CUBED

Today marks the occasion of 2 significant “launches” for CUBED that we are excited to share.  The first is the introduction of our new tag line.  The second is our new website and URL, www.CUBEDresults.com.au.

Why the change? Details »

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Regional Universities Network (RUN)

How we took a group of regionally headquartered Australian Universities and developed a brand and voice to lobby government.

 

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Olympic Success

How we didn’t use the Olympic rings to promote UB’s support for the Australian Olympic team.

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Flippin’ great – CUBED puts promotional power in a charity’s hands

Like most charities, Lord Somers Camp and Power House (LSC&PH) is generally too busy actually doing great things to spend time talking about them.

That’s where CUBED comes in.

 

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CUBED award goes global

Last week we celebrated another huge milestone in CUBED’s history.  We won our first ever International Award.

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How we drove attendance to the University of Ballarat’s Open Day 2012

Open Day is the first big key event of the year hosted by the University of Ballarat to engage with prospective students for 2013. Details »

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Engaging customers through clever DM for Specsavers

Customer acquisition for Specsavers.

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CUBED helps Synergy provide better customer service

Increasing staff knowledge to provide better customer service and increase customer retention.

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Encouraging customers to change plans

How we helped Synergy shift customers across product plans.

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EnergyAustralia market segmentation

This is how CUBED Communications effectively used data to identify niche markets and target their communications.

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EnergyAustralia energy efficiency offer

How we turned a business requirement into a customer benefit.

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EnergyAustralia rebrand

Gaining market exposure through Sponsorship of the Sydney Business Awards

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Save the Children Global Tour

How we helped ensure Save The Children was the preferred charity.

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Where to find us

Cubed

CUBED Communications

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Level 6, 28 Freshwater Place,
Southbank VIC 3006

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Phone: (03) 9685 3433
Fax: (03) 9685 3434

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News

20Sep

FedUni and Publicis CUBED Win Top Award

Federation University Australia (FedUni) and data-driven marketin...

6Jul

Welcome to the New Age of Nerdery

Federation University Australia (FedUni) is one of the nation’s...

5Jul

The Stroke Foundation – Max’s Story

In January the Stroke Foundation enlisted the help of Publicis CU...

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