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The Stroke Foundation – Max’s Story

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In January the Stroke Foundation enlisted the help of Publicis CUBED to kick-off the first Cash Donor acquisition campaign of 2016. With the aim of building higher retention rates and generating larger gift donations, Publicis CUBED’s job was simple – produce a comms so compelling that audiences would donate generously to the deserving charity.

By turning the heart-breaking story of a baby stroke victim into a children’s illustrated book, Publicis CUBED pulled at the heartstrings of the audience with a story that was too hard to ignore. The DM pack along with an eDM, were distributed across Australia and showed people the shocking truth of Stroke, that it can affect people of any age, at any stage of their life.

The immediate target was to generate a response rate higher than 0.56% and so both Stroke Foundation and Publicis CUBED were delighted when the pack pulled in a response rate of 0.87%, 31% higher than aimed for.

 

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FedUni and Publicis CUBED Win Top Award

Ryan Petie, CUBED Creative Director; Todd Walker, Deputy Vice-Chancellor (Engagement) at Federation University Australia; Jamie McDonald, Director of Marketing, Advancement & Community Engagement, Federation University Australia

Ryan Petie, CUBED Creative Director; Todd Walker, Deputy Vice-Chancellor (Engagement); Jamie McDonald, Director of Marketing, Advancement & Community Engagement.

Federation University Australia (FedUni) and data-driven marketing communications agency Publicis CUBED have won a prestigious education award for their campaign called The Federation Generation. Details »

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Welcome to the New Age of Nerdery

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Federation University Australia (FedUni) is one of the nation’s leading regional universities. However, with the university’s brand still in its infancy, the Faculty of Science & Technology (FoST) were tasked to attract prospective students to their two schools comprising three disciplines – IT, Engineering, and Science & Technology.

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The Stroke Foundation – Max’s Story

smiling cloud_coloured[1]

In January the Stroke Foundation enlisted the help of Publicis CUBED to kick-off the first Cash Donor acquisition campaign of 2016. With the aim of building higher retention rates and generating larger gift donations, Publicis CUBED’s job was simple – produce a comms so compelling that audiences would donate generously to the deserving charity.

Details »

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Man vs. Machine – The Debate to End All Debates

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ADMA, the Association for Data-Driven Marketing & Advertising, is the largest marketing body in Australia ­supporting and promoting excellence in data-driven marketing. To build awareness for their latest event, we were asked to create a campaign to promote ‘The Ultimate Industry Lunch’ ­– Man vs Machine, a debate over the merits of creativity versus data. The debate to end all debates starred industry heavyweights Steve Coll and Tony Davis fighting it out in epic proportions live from the Melbourne Arts Centre. Details »

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Bakers Delight

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With the aim of providing fast artwork solutions with quality and flair, Publicis CUBED has been working with the family favourite, Bakers Delight, to do just that.

Details »

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A Big Boost for FedUni

This Open Day, Federation University Australia and Publicis CUBED’s challenge was to increase attendance across both the Ballarat and Gippsland campuses.

To build greater awareness of FedUni and drive traffic to Open Day 2015, we delivered a range of event-specific communications and launched a multi-media campaign called the “Federation Generation” that coincided with the event. The aim was to alter the national mindset that metro-based universities are a better choice than their regional counterparts by championing the school’s unique regional spirit, breadth of exciting courses and top-quality teaching.

Details »

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ANZ Access All Areas

Turning 18 is a major milestone for young Australians. For ANZ, it presented an opportunity to connect with their customers and discuss their changing financial needs while welcoming them to adulthood.

Details »

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A day in the life of a suit on shoot

 

It’s 5:00am – the alarm sounds to remove you from the all-too-brief slumber of the night before and remind you that it’s shoot day. You rummage blindly in the dark, fumbling through a plethora of printouts to gather your essentials. Call sheets, talent lists, scripts and your trusty notebook in hand, you brave the morning chill to make it to the car and it’s off to work.

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Federation University Australia appoints Publicis CUBED after competitive pitch

Publicis CUBED has been appointed as marketing communications partner for Federation University Australia after a public tender process. Publicis CUBED has held the account for several years but due to the contract period ending, a competitive pitch was conducted. Details »

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Publicis CUBED leader appointed Chair of ADMA’s State Branch Board Advisory Committee

Publicis CUBED Managing Director Mike Chuter has been appointed Chair of ADMA’s State Branch Board Advisory Committee.

The role means Mike will have a key role in defining trends and determining the needs of the marketing, media and advertising industry in relation to data-driven business practice.

Details »

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Publicis CUBED Hearts Valentine’s Day

We’ve been inundated with love from our clients! A simple idea to write poems of love for our clients’ Valentines has meant we’ve been bombarded with requests. Participants provided basic information for our writers to turn the information into ‘mots d’amour’ through a Love Limerick, Happy Haiku or Cupid’s acrostic.  Details »

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I Not So Secretly Hate, Secret Santa.

CUBED Christmas

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By Martin Fleming.

I despise workplace Secret Santa.

Now, before you dismiss me as just another hipster sitting in a Brunswick café, wearing flannel, sipping lattes and bashing the holiday for its over-consumerism, you should know I actually love Christmas. Details »

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Henry Hoke Award

We are so proud. We just won the Henry Hoke Award from the DMA ECHO in its 2014 Award show in San Diego!

The ECHO Awards honour excellence in creativity, marketing strategy and results in data-driven marketing campaign and recognise every type of media used in direct and interactive marketing campaigns and we won it for our work on the launch of Federation University Australia in Victoria. Details »

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BIG DATA NEWS

We’re proud to announce that Publicis CUBED has recently completed the Association for Data-Driven Marketing and Advertising (ADMA) Data Pass, to secure certification and confidence within the areas of privacy and compliance in the collection, analysis and use of data in advertising and marketing.

Details »

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CUBED join forces with Publicis Worldwide Australia

There’s an unmistakable air of excitement, enthusiasm and energy amongst every member of the 15 strong CUBED team, following the official announcement CUBED have joined forces with the Publicis Worldwide Australia agency.

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We’re AdNews Agency of the Year Award finalists!

There are smiles all around the office today as we received the news that CUBED Communications has been named a finalist in the AdNews Agency of the Year Awards!  Details »

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ANZ and CUBED win Colloquy Award

Colloquy are a US based global loyalty marketing resource and publishing organisation. Each year they host awards for marketers in recognition of the most innovative industry-leading loyalty strategies in practice.

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Happy New Name

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Snail tails

CUBED’s newest addition to the office are on the slimy side.

An unusual request
“Hi, I’m just calling to ask if you have live garden snails we can buy?” said Carmel, CUBED Art Director. She was talking to a local pet store. “Uh huh …so you only sell the frozen ones? Ok, no problems, thank you anyway.”

Details »

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Saffron Gate: A true recount of corruption, thievery and backstabbing at the CUBED Christmas Party.

By Martin Fleming Anonymous.

Dateline, December 5th 2013, a day that will live in infamy – the CUBED Christmas Party.

The CUBED troops assembled at a secret location for the Christmas party. We had not been told the details of the event, merely that our attendance was required and we had to wear closed shoes. We arrived at the location in blindfolds, at gunpoint, and were told we would be competing in a Hunger Games style kitchen challenge – hence known as the Hungry Games – whereby we would be divided and required to cook Spanish style food to stay alive.

Details »

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Where to find us

Cubed

CUBED Communications

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Level 6, 28 Freshwater Place,
Southbank VIC 3006

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Phone: (03) 9685 3433
Fax: (03) 9685 3434

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News

20Sep

FedUni and Publicis CUBED Win Top Award

Federation University Australia (FedUni) and data-driven marketin...

6Jul

Welcome to the New Age of Nerdery

Federation University Australia (FedUni) is one of the nation’s...

5Jul

The Stroke Foundation – Max’s Story

In January the Stroke Foundation enlisted the help of Publicis CU...

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