I’m a soon-to-be 30, art director in the first decade of my career in the world of advertising. I can’t say that I know too much about politics, sport or am even that sharp on current events. But if there are some things that I do know, it’s what I’ve learnt from the experiences and people that I have been surrounded with, both in the workplace and beyond. Details »
Winston Churchill once said “Success consists of going from failure to failure without loss of enthusiasm”, this is true of my 8-month learning curb at CUBED, you learn from those more experienced, from your own experiences and from your own mistakes.
Here at CUBED we promote a work/life balance and this year our balancing act included a stint at the famous Melbourne International Comedy Festival for one of our very own: Emma. Details »
Published on April 29, 2013
In digital design I have often been asked: “What can I do if I want to make my web site easy to use?”
The answer is simple. It’s not ‘speak the users language’ or ‘make sure important things are no more than two clicks away’ or ‘be consistent’ or even ‘make sure you have a flashy pop up animation’. It’s actually as simple as this; don’t make me think!
In March CUBED celebrated our 8th birthday. Over the years we have enjoyed some incredible highs and also tried to forget some lows…but all have been learning experiences. We thought we would reflect upon some of them. Details »
Recently I bought a brand new car. About time too, as for many years I had worked with auto manufacturers and advised them on how they should treat new car buyers to ensure they stayed happy and loyal. It was now my turn.
It seems that there’s a lot more to like than not to like on Facebook. Well that seems to be the view held by the massive 1 billion active users, of which 400 million log on to Facebook every day. Details »
Often, a lot goes into getting a communication to look great and show up in the right places.
But, as Lara Bingle’s dire TV ratings clearly illustrate, being attractive and everywhere is pointless if you haven’t anything worthwhile to say. Here’s how CUBED ensures customers actually care about what’s in your next marketing piece. Details »
Now that the PM has announced we are going to the polls on September 14, no doubt both sides of politics will review the US campaign to see what they could learn. I also think there were valuable learnings for marketers as well. Details »
This DM showed EnergyAustralia’s business customers how switching to energy efficient downlights could be a real ‘highlight’ in terms of saving. Simply taking up the Government offer of free or subsidised lighting upgrades could potentially save customers over $1,986 in energy costs over 3 years.
I’ve just got back from a visit to Canberra with my dad and 100 other Australian kids who have Type 1 diabetes. We went there to ask the Government for $35 million to fund research to help find a cure for Type 1 diabetes, a JDRF event called Kids in the House.
Today marks the occasion of 2 significant “launches” for CUBED that we are excited to share. The first is the introduction of our new tag line. The second is our new website and URL, www.CUBEDresults.com.au.