I’m a soon-to-be 30, art director in the first decade of my career in the world of advertising. I can’t say that I know too much about politics, sport or am even that sharp on current events. But if there are some things that I do know, it’s what I’ve learnt from the experiences and people that I have been surrounded with, both in the workplace and beyond. Details »
Direct applications help you picture yourself in the career you really want
“If you’re not doing what you love, you’re wasting your time” – Billy Joel Details »
To the ‘other side’ and back – from agency life to client-side
I remember brainstorming with the creative team when the word came in: “Jono, do you have time for a chat?” Details »
My First Press Ad
Winston Churchill once said “Success consists of going from failure to failure without loss of enthusiasm”, this is true of my 8-month learning curb at CUBED, you learn from those more experienced, from your own experiences and from your own mistakes.
CUBED at the Comedy Festival
Here at CUBED we promote a work/life balance and this year our balancing act included a stint at the famous Melbourne International Comedy Festival for one of our very own: Emma. Details »
In digital design I have often been asked: “What can I do if I want to make my web site easy to use?”
The answer is simple. It’s not ‘speak the users language’ or ‘make sure important things are no more than two clicks away’ or ‘be consistent’ or even ‘make sure you have a flashy pop up animation’. It’s actually as simple as this; don’t make me think!
Dodgy Apps breed brand App-pathy
I’m just one of 71,397 and counting to have signed up and downloaded the Carlton Draught Pick App for AFL’s 2013 season. Details »
8 years young, but a little wiser
In March CUBED celebrated our 8th birthday. Over the years we have enjoyed some incredible highs and also tried to forget some lows…but all have been learning experiences. We thought we would reflect upon some of them. Details »
Devilish Digit Derails Data
Recently I bought a brand new car. About time too, as for many years I had worked with auto manufacturers and advised them on how they should treat new car buyers to ensure they stayed happy and loyal. It was now my turn.
ANZ Financial advice for pre-retirees
Advice so good we’ll invest in it with you, so you really get your retirement plans sorted.
It seems that there’s a lot more to like than not to like on Facebook. Well that seems to be the view held by the massive 1 billion active users, of which 400 million log on to Facebook every day. Details »
4 ways we write what your customers want to read
Often, a lot goes into getting a communication to look great and show up in the right places.
But, as Lara Bingle’s dire TV ratings clearly illustrate, being attractive and everywhere is pointless if you haven’t anything worthwhile to say. Here’s how CUBED ensures customers actually care about what’s in your next marketing piece. Details »
Thank you – OurNews from AdNews
A special thank you to all our wonderful clients for their ongoing support and commitment. Details »
Lessons for marketers from the US election.
Now that the PM has announced we are going to the polls on September 14, no doubt both sides of politics will review the US campaign to see what they could learn. I also think there were valuable learnings for marketers as well. Details »
Turning a government mandate into customer retention
This DM showed EnergyAustralia’s business customers how switching to energy efficient downlights could be a real ‘highlight’ in terms of saving. Simply taking up the Government offer of free or subsidised lighting upgrades could potentially save customers over $1,986 in energy costs over 3 years.
When I got to ask the Prime Minister for $35 million
I’ve just got back from a visit to Canberra with my dad and 100 other Australian kids who have Type 1 diabetes. We went there to ask the Government for $35 million to fund research to help find a cure for Type 1 diabetes, a JDRF event called Kids in the House.
A new side of CUBED
Today marks the occasion of 2 significant “launches” for CUBED that we are excited to share. The first is the introduction of our new tag line. The second is our new website and URL, www.CUBEDresults.com.au.
Why the change? Details »
Regional Universities Network (RUN)
How we took a group of regionally headquartered Australian Universities and developed a brand and voice to lobby government.
News
24May
I’m a soon-to-be 30, art director in the first decade of my car...
17May
To the ‘other side’ and back – from agency life to client-side
I remember brainstorming with the creative team when the word cam...
10May
Winston Churchill once said “Success consists of going from fai...
