Federation University Australia (FedUni) is one of the nation’s leading regional universities. However, with the university’s brand still in its infancy, the Faculty of Science & Technology (FoST) were tasked to attract prospective students to their two schools comprising three disciplines – IT, Engineering, and Science & Technology.
In January the Stroke Foundation enlisted the help of Publicis CUBED to kick-off the first Cash Donor acquisition campaign of 2016. With the aim of building higher retention rates and generating larger gift donations, Publicis CUBED’s job was simple – produce a comms so compelling that audiences would donate generously to the deserving charity.
ADMA, the Association for Data-Driven Marketing & Advertising, is the largest marketing body in Australia supporting and promoting excellence in data-driven marketing. To build awareness for their latest event, we were asked to create a campaign to promote ‘The Ultimate Industry Lunch’ – Man vs Machine, a debate over the merits of creativity versus data. The debate to end all debates starred industry heavyweights Steve Coll and Tony Davis fighting it out in epic proportions live from the Melbourne Arts Centre. Details »
This Open Day, Federation University Australia and Publicis CUBED’s challenge was to increase attendance across both the Ballarat and Gippsland campuses.
To build greater awareness of FedUni and drive traffic to Open Day 2015, we delivered a range of event-specific communications and launched a multi-media campaign called the “Federation Generation” that coincided with the event. The aim was to alter the national mindset that metro-based universities are a better choice than their regional counterparts by championing the school’s unique regional spirit, breadth of exciting courses and top-quality teaching.
Turning 18 is a major milestone for young Australians. For ANZ, it presented an opportunity to connect with their customers and discuss their changing financial needs while welcoming them to adulthood.
It’s 5:00am – the alarm sounds to remove you from the all-too-brief slumber of the night before and remind you that it’s shoot day. You rummage blindly in the dark, fumbling through a plethora of printouts to gather your essentials. Call sheets, talent lists, scripts and your trusty notebook in hand, you brave the morning chill to make it to the car and it’s off to work.
Publicis CUBED has been appointed as marketing communications partner for Federation University Australia after a public tender process. Publicis CUBED has held the account for several years but due to the contract period ending, a competitive pitch was conducted. Details »
The idea of a shark in the water is enough to scare even the most seasoned of beach goers. Well, there’s a product that could help alleviate that fear and Publicis CUBED teamed up with Lahra Carey Media & Communications to launch Sharkbanz in Australia and New Zealand.
Sharkbanz is a totally unique product worn by swimmers that generates a magnetic pulse, effectively repelling sharks. We were tasked to promote the brand on a limited budget in Australia and New Zealand. Details »
In the hopes of securing a roll-out of their new technology, the business came to us a few weeks before they were due to meet with one of the largest retail groups in Australia.
The business wanted a new brand name, tagline and logo – as well as a presentation and collateral that demonstrated their unique product offering – a cloud–based technology designed to help major retailers better view their entire network. The combined benefits assist to improve productivity through greater visibility, greater speed to market and consistency of in-store offer and in turn delivers a better customer experience.
We’ve been inundated with love from our clients! A simple idea to write poems of love for our clients’ Valentines has meant we’ve been bombarded with requests. Participants provided basic information for our writers to turn the information into ‘mots d’amour’ through a Love Limerick, Happy Haiku or Cupid’s acrostic.Details »
In light of year 12 results, we wanted to assuage student fears that regardless of school results, Federation University Australia had their back.
Our challenge was to mitigate students’ fears and show them that all hope was not lost – regardless of their school results. We wanted to encourage them to get along to FedUni’s Info day to find assistance in helping them make their big decision about their future…and ultimately make FedUni their preference. Details »
The Communications Council is the peak Australian body representing agencies in the marketing communications industry to media, government and the public. Formed in 2010 as the industry’s not-for-profit peak body, it now encompasses more than 190 member agencies. Details »
Now, before you dismiss me as just another hipster sitting in a Brunswick café, wearing flannel, sipping lattes and bashing the holiday for its over-consumerism, you should know I actually love Christmas. Details »
We are so proud. We just won the Henry Hoke Award from the DMA ECHO in its 2014 Award show in San Diego!
The ECHO Awards honour excellence in creativity, marketing strategy and results in data-driven marketing campaign and recognise every type of media used in direct and interactive marketing campaigns and we won it for our work on the launch of Federation University Australia in Victoria. Details »
In a continued effort to help customers migrate to online statements, we were tasked with creating pieces of online content that showed how easy it was to switch off paper, as well as educate customers that online statements were available back to 1 July 2013.
We created a series of illustrated, instructional videos to support the overarching ‘Online is a better place for your statements’ campaign message.
These short videos helped demonstrate how to switch off paper and review past statements online in a simple and informative way.
We’re proud to announce that Publicis CUBED has recently completed the Association for Data-Driven Marketing and Advertising (ADMA) Data Pass, to secure certification and confidence within the areas of privacy and compliance in the collection, analysis and use of data in advertising and marketing.
Winephoria, a new service that helps pair people with the wine that’s right for them, has launched with the help of Publicis CUBED. The new brand, previously trading under The Wine Sellers banner, utilises independent wine experts to help wine lovers better understand and enjoy their wine. With a unique ‘wine concierge’ that makes impartial decisions on wines based on a customers tastes and send cases accordingly, it’s a service that is innovative and highly personal. Details »
It was great to see our first Fairfax Media digital campaign went live on Thursday July 31.
As a bit of background, a year into their digital subscriptions, The Age and Sydney Morning Herald wanted to thank those they considered their ‘digital pioneers’, with something innovative and unique – not just a stock-standard ‘thank you’. Details »
There’s an unmistakable air of excitement, enthusiasm and energy amongst every member of the 15 strong CUBED team, following the official announcement CUBED have joined forces with the Publicis Worldwide Australia agency.